The Moose
Classic and innovative from The Moose snus
Here we have two symbols strongly associated with Sweden combined in a single product: a snus can and a moose. This product is called The Moose snus and is a tribute to traditional snus containing tobacco. The Moose snus is made in Sweden, and as part of their visual identity, they have chosen to use a moose, Sweden’s national animal. This innovative product isn't like regular nicotine pouches; if you enjoy traditional snus, you will love The Moose snus.
Long-standing tradition of snus in Sweden
The company behind The Moose snus is called Hansa Snus AB and operates on the Swedish island of Gotland. On Gotland, there is a locality named Roma, home to the Roma Sugar Factory, which now houses the production of The Moose Snus. This site has been a place for manufacturing Swedish snus for many years, and since 2023, Hansa Snus continues this tradition.
It's no coincidence that the innovative brand The Moose snus was founded precisely in Sweden. The country has a 200-year-long tradition of snus production—it was here that snus was invented and developed into the form we know today. Nowhere else is the lifestyle and tradition of using snus so deeply rooted. Hansa Snus drew on the extensive expertise available in the industry and began developing The Moose snus specifically in Sweden.
Started with traditional snus
The Moose snus was launched on the market in 2023, introducing products such as The Moose West Coast Classic. This was during a time when tobacco-free nicotine pouches had become incredibly popular. However, instead of focusing on white, tobacco-free pouches, as almost all brands did at the time, The Moose snus chose to create a new snus containing both tobacco and nicotine, bringing something fresh to the market. At launch, all products from The Moose snus contained tobacco, although this has now changed.
The Moose snus became popular among users of traditional snus, but it soon became clear that the company, Hansa Snus, had more to offer. Not long after the launch, The Moose snus introduced a product with an incredibly high level of innovation, unlike anything we at SnusMe had seen before. Now available on the market is a product that looks, feels, and tastes exactly like tobacco snus, yet contains no tobacco at all.
The innovation that's free from tobacco
Technically, these products from The Moose snus are classified as nicotine pouches. However, as a user, you'll experience them just like traditional portioned snus. They have the dark color typical of tobacco, and by using spices and flavorings, they've successfully created essentially identical flavors. These tobacco-free products have now also become highly popular among traditional snus users.
At SnusMe.eu, you'll find the tobacco-free varieties from The Moose snus. The tobacco-containing products are produced in parallel but are primarily offered in Sweden. There, the products carry names such as The Moose Canadian Cherry, The Moose Major Mint, The Moose Major Wintergreen, and The Moose West Coast Classic.
Recreating the characteristic flavor
Exactly what makes The Moose snus taste and feel so remarkably similar to traditional snus is, of course, a trade secret unknown to us. However, one ingredient known to create a characteristic flavor, and which has made many brands popular over the years, is bergamot. The Moose Gotland Classic is one of the tobacco-free products from The Moose snus, and it contains precisely this ingredient, bergamot.
Bergamot is a citrus fruit, a hybrid between lemon and orange, used to add a fresh, tangy, and floral flavor to products such as snus and tea. In snus, bergamot balances the natural earthiness and smokiness of tobacco. Classic tobacco brands that have made bergamot a key flavor component in their recipes include General Snus and Ettan Snus.
Has created the taste of snus
The tobacco-free snus from The Moose snus can simply provide you with the same experience as traditional snus. If you're curious to get to know the brand better, we at SnusMe have several flavors available, in addition to The Moose Gotland Classic. Two of these flavors contain fresh and invigorating mint. A tip for enhancing the mint flavor in your nicopods is to store the cans in the refrigerator. This also extends the product’s shelf life.
The Moose Polar Freeze offers a refreshing effect of mint and nicotine, while still maintaining the foundational taste of traditional snus. Mint and menthol are both combined in this product, where The Moose snus has successfully created a fine balance between the mint flavors and the nicotine level, which is at 12 mg/g. Each pouch weighs 0.8 grams, meaning each individual pouch contains 9.6 mg of nicotine.
The Moose Arctic Super Strong is an even more powerful product, once again combining the crafted taste of snus with an intense mint sensation. The strength is just over 14 mg/g of nicotine, and since each pouch contains 0.8 grams, that means each portion delivers 11.5 mg of nicotine. The Moose Arctic Super Strong is recommended only for experienced users, as the high nicotine content can otherwise cause discomfort.
Reasons to choose The Moose snus
This type of product from The Moose snus is in demand for several reasons. One is that legislation regarding products containing tobacco varies across the world. In many countries, products with nicotine are allowed, but not those with tobacco. For people who want to experience the feeling of placing a snus under their upper lip, The Moose snus is likely more accessible.
The second reason to choose The Moose snus is if you simply want to stop consuming tobacco yourself. Tobacco comes with serious health risks, such as an increased chance of cardiovascular disease and cancer. If you still enjoy the taste and sensation that tobacco provides, then The Moose snus is the right choice for you.
Carefully selected ingredients
All products from The Moose snus are of truly high quality, with each ingredient carefully selected. The pouch size is classified as regular—a relatively large format, which is also the most common when it comes to tobacco-containing portions. The contents are slightly moist while the surface remains dry, which prevents the snus from dripping and provides a long-lasting flavor experience.
FAQ about The Moose snus
Where is The Moose snus produced?
The Moose snus is produced in Roma Sockerbruk on the Swedish island of Gotland. This location has a long-standing history in the production of Swedish snus.Who is behind The Moose snus?
The brand is developed and produced by Hansa Snus AB, a company that launched The Moose snus in 2023 with a focus on both tradition and innovation.What makes The Moose snus different from other nicotine pouches?
Unlike standard white nicotine pouches, The Moose snus mimics the look, feel, and taste of real tobacco snus, using dark portions and carefully selected spices and flavorings.Are there tobacco-free options from The Moose snus?
Yes, The Moose snus now offers highly innovative, tobacco-free products that replicate the traditional snus experience in flavor, texture, and appearance.What is the nicotine strength of The Moose Polar Freeze?
The Moose Polar Freeze contains 12 mg/g of nicotine, with each 0.8g portion delivering 9.6 mg of nicotine.How strong is The Moose Arctic Super Strong?
This product contains 14 mg/g of nicotine, with each 0.8g portion containing 11.5 mg of nicotine. It is recommended only for experienced users due to its high nicotine content.Why choose tobacco-free snus like The Moose snus?
Tobacco-free snus avoids the health risks of tobacco, such as increased chances of heart disease and cancer. It is also more widely accepted in regions with strict tobacco laws.What makes The Moose snus appealing to traditional snusers?
The Moose snus delivers the full sensory experience of traditional snus—taste, texture, and appearance—without containing any tobacco.