The new ONE was created by Swedish Match and the result is a snus with powerful taste, well-filled pouches and a thinner paper - a more powerful snus experience. A snus that still has its roots in the traditional snus brands General and Göteborgs Rapé, but where the present has more air. A snus in which the color of the box is not only the name of the product, but also gives a hint of the taste of each product.
The new ONE is a bigger pouch compared to previous ONE. The pouch is adjusted to give a powerful flavor through a thinner paper.